Analyze your current digital strategy
The biggest mistake I have seen consistently since I started in 1997 is not adapting your current business strategy with your online digital strategy. Here are four examples. Some are just a simple fix, but it has a large ROI if you catch it soon enough.
Example 1 – Follow your processes on and offline
A manufacturer had a very long sales cycle.
Example 2 – Finding the right agency or person for the job
A service company hired a digital agency to help with marketing their website. Since the agency they called only did
Example 3 – Language and buying habits need to match
Not focusing on personas. Simple example, let’s say you sell cosmetics. You target women between the ages of 25 and 65. Do these women of different age groups talk the same? Do the asked different questions and have different concerns? Do they have different online habits? Of course, they do. So why do you have only one message and campaign for them?
Example 4 -Examine the competition
The other mistake I see often is not doing a competitive analysis. Can you compete?
Don’t have the deep pockets to go head to head with the larger firms with deep pockets? What you need to do is find the white space. Areas that your competitions are not playing and add this to your digital strategy. This can be a service advantage or a FUD factor (fear uncertainty and doubt). Back in the early days, this was called, the big fish in a little pond theory. Instead of being the small fish in a big pond. Adding white space tactics and FUD factors to your digital strategy