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Digital Blog

Welcome to BH Lewis Digital Blog. We try to post relevant information to help you with your digital strategies marketing. Please contact us with questions or topics.

Current accepting submissions from guest bloggers. For more information, click here.

Can—and Should—Your Company Turn on a Dime?

How agile is your company? If the winds of change blow, are you able to turn on a dime in order to stay competitive—or even alive—in the marketplace? Too often, companies that can’t change quickly can end up left behind, which can even cause their ultimate death. How...

A Digital Consultant vs. a Digital Agency

What is the difference between a digital consultant and digital agency? In word, Strategy! Before you talk to an agency or even if you need to review your current agency, it’s important to take a step back. What are your business goals (specifically online)?...

Yes, It Matters Where—and How—You Build Your Website

It’s so common—and necessary—for practically every business to have a website these days that it can be tough to make that first decision: “What website platform should my site be built on?” If you’ve seen website platforms ads claiming that their service will build...

How Do You Measure Your Internal Bandwidth?

In an earlier post, we discussed whether hiring an agency was a good choice for your company, and how your need (or lack of need) for a marketing agency relates to your business goals and your company’s internal bandwidth to handle everything with your own staff....

Is Your Site’s Technical SEO in Good Shape?

Think SEO is just about content? Think again. It’s true that high quality content is critical to search engine optimization, but the technical aspects of your site also influence search engine rank and user experience. Here’s what you need to know about technical SEO....

Should You Do Guest Blogging for Your Business?

Every business likes to highlight its uniqueness in the marketplace, but when planning your marketing approach it’s important to also recognize the similarities. How you generate leads and customers is one of those important areas, because the marketing funnel is...

Marketing Agencies: Good or Bad?

Unless it’s about getting a showbiz gig or placing your ad in a national publication, the word “agency” seems to stir up some strong… well… reservations. Self-promotion, whether at the individual or corporate level, can seem like the way to go, but when it comes to...

Using Personas to Improve Your Recruiting Efforts

When you have the time and resources to stay on top of recruiting staff for your company, it’s still a challenging job. But when sudden vacancies occur, efforts—and stress—kick into overdrive. But what if there was a better way to be prepared, whether or not you had...