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B2B Lead Generation

B2B Lead Generation

B2B Lead Generation  Good Content Marketing can draw prospects to your website. But that’s not enough. You need to convert lookers into customers. Generate a steady flow of inquiries and leads. Qualify buyers by setting up a robust lead- generation process. Apply...
Marketing Agencies: Good or Bad?

Marketing Agencies: Good or Bad?

Unless it’s about getting a showbiz gig or placing your ad in a national publication, the word “agency” seems to stir up some strong… well… reservations. Self-promotion, whether at the individual or corporate level, can seem like the way to go, but when it comes to...
Embracing Social Media for HR Recruiting

Embracing Social Media for HR Recruiting

Employment recruiting has long relied upon public posts and advertisements, from the newspaper to specialized publications, to an old-school bulletin board at a local store. Of course, employment listings have come a long way and entire online companies have arisen to...