by Becky Boyland | Jul 19, 2019 | Agency, Digital Consultant, Fractional CMO, Marketing, SEO
Navigating the web as a business owner or marketing director can be challenging, and everybody makes mistakes or misses out on opportunities from time-to-time. But when we don’t learn from these “oops” moments, well, that’s the tragedy to avoid. Here are 20 mistakes...
by Becky Boyland | Jul 12, 2019 | Digital Consultant, Fractional CMO, Marketing
How agile is your company? If the winds of change blow, are you able to turn on a dime in order to stay competitive—or even alive—in the marketplace? Too often, companies that can’t change quickly can end up left behind, which can even cause their ultimate death. How...
by Becky Boyland | Jun 14, 2019 | Marketing, SEO, Website Development
It’s so common—and necessary—for practically every business to have a website these days that it can be tough to make that first decision: “What website platform should my site be built on?” If you’ve seen website platforms ads claiming that their service will build...
by Becky Boyland | May 29, 2019 | Agency, Marketing
In an earlier post, we discussed whether hiring an agency was a good choice for your company, and how your need (or lack of need) for a marketing agency relates to your business goals and your company’s internal bandwidth to handle everything with your own staff....
by Becky Boyland | May 23, 2019 | SEO
Think SEO is just about content? Think again. It’s true that high quality content is critical to search engine optimization, but the technical aspects of your site also influence search engine rank and user experience. Here’s what you need to know about technical SEO....
