Without a Digital Strategy
You’re Putting the Cart Before the Horse
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No written Digital Strategy?
Most businesses make this mistake and don’t know they’re doing it!
If you have a marketing plan without an overall digital strategy driving it, your cart is in front of your horse. Go beyond just having a website and social media page. Make your marketing plan more effective by implementing a digital strategy that integrates your business’s core capabilities and goals with a comprehensive internet presence. Remember, marketing budgets are supposed to grow your business. A small investment now will pay significant returns when a clear digital strategy is driving your business up the road to success.
Put the Horse First – Have a Clear Digital Strategy
Most of us have been upset with our Digital Marketing agency or web developer. 90% of the time it’s because you didn’t have a clear plan that matches your goals. Consequently, you wind up buying a plan your agency gives you that fits their capabilities, not yours.
Create a digital marketing plan that fits your needs instead of buying a one-size-fits-all package from an agency.
Since the dawn of internet marketing, in 1997, Brian H Lewis Consulting has been working with entrepreneurs and companies of all sizes. By identifying online business goals and writing precise website specifications, you will have a comprehensive digital marketing plan and a spec that you can execute or send to an agency or web developer.
“With more than 20 years of experience in marketing and communications I was skeptical that BH Lewis Consulting would be able to provide insights about my organization that I didn’t already have. I was wrong. In just a short amount of time, Brian and his team identified numerous opportunities for Expect More Arizona to strengthen our digital presence. Their outside perspective proved incredibly valuable.”
“We are very appreciative of Brian Lewis. We are a small non-profit and did not have a marketing plan in place. We were also not using different areas of our website or tags in our blog posts effectively. Brian was wonderful and spent a lot of time going over different marketing strategies that would benefit our charity. He showed us similar organizations and then made suggestions on how we could increase traffic to our website and social media pages. We are now seeing more traffic to our blog posts and the recommendations he suggested for the site have already brought in additional traffic and compliments. I would highly recommend BH Lewis Digital Consulting and will definitely be referIng Brian to other organizations.”
“Brian joined the board of our small not for profit environmental organization four years ago and generously volunteered his expertise. We had an old website that Brian updated. The new site was a great improvement but just about any web designer could have done that. Brian went far beyond offering competent web design and good marketing advice by contacting our web readers, members, and others in our networks until he thoughly understood our audiences and what they were reading and hearing from us. He showed us where, when and how we were mis-communicating with them. But most importantly he gave us clear, effective guidence to improve and tailor our messages to the many different audiences we are working to engage. Now, two years later, we’ve tripled our readership and volunteer participation, and more than doubled our membership.”
Analyze your marketing plan, identify where you’re wasting your marketing dollars and show you how to use your marketing dollars more effectively.
Be the solution to your prospect’s problem. Get your name in front of your prospect multiple times. Be seen by your prospect as an expert in your field. Create familiarity and trust before the prospect decides to make a purchase.
Ever have trouble understanding and communicating with a web developer? We’ll translate your goals and needs into the language, format
Balance your message load. Different personas and target markets use different platforms. We can show you how to match the right messages with the right platforms.